Good creative content for hair and beauty is a very powerful way to connect with your audience in a variety of ways. In our always-connected world, your customers can be found online in several places, and all with their own unique needs and expectations.
We get it – finding ways to communicate your beauty brand’s value on all these different platforms can feel overwhelming. That’s why we’re such big fans of repurposing your content. Instead of creating separate pieces of content for different platforms, transforming existing content is time-saving and efficient. Try these 5 ways to repurpose your beauty brand creative content.
Transform user generated content into customer reviews
User generated content (UGC) is all about an existing customer’s firsthand experience with your hair or beauty brand. It’s authentic and highly trustworthy, since it’s content created by a user for their existing audience. Transforming UGC into a branded customer review is an easy, evergreen content strategy you can use across different platforms. For example, you can share a review video or text excerpt on social media, and highlight it on a landing page.
With user generated content, be sure to get permission from the original creator to use and transform their content, and appropriately credit and tag them too.
Divide your long form video content into shorter clips, and release separately
Brand-aligned video for hair and beauty is an immediately engaging way to educate and connect with your audience. It shows off the beautiful results of your products, and quickly demonstrates their use. Video is a key component in beauty content creation, and it’s also a great jumping-off point for a variety of social platforms.
Try dividing your long form video into a few shorter clips that are attention-getting or informative on their own. Then, release those clips separately on social media like Instagram or YouTube. Short form video clips like this are highly shareable, increasing the chances of your content being seen by more people. Even better – you don’t have to film all those separate short videos individually!
Turn written content into video content
Want to further extend the power of video in your beauty content creation strategy? Try turning written content into video content. For example, if you’ve written a long form blog post outlining the ways your beauty products can be layered to create different looks, you can create a video using the blog post as a script. Or, you can take the written content of an Instagram post and select a few highlights to use for a TikTok video or Instagram reel. If you’ve already written out some amazing content, repurposing it as a video can further extend your reach.
Turn statistics or product benefits into graphics
Like video, graphical posts are highly shareable on social media. They’re a quick, at-a-glance way for customers to get informed and make an immediate visual connection to your brand. They’re perfect for featuring key ingredients, demonstrating benefits, and answering questions.
Try creating an infographic or carousel of individual graphics highlighting the benefits of your products, or facts about ingredients. Focus on brevity and easily-understood points. Visual content like this does well on visual platforms like Instagram, Facebook, and Pinterest.
Looking for a beauty creative agency to help you create brand-aligned graphics for social media? Get in touch to find out how we can help!
Refresh old content
Sometimes, creative content for hair and beauty can be relevant for years. Other times, industry trends or research might change a piece of content you’ve already produced. In any case, your old content can be a goldmine for right now. Ask yourself these questions about your older content:
- Is there new information or advice I can share with my audience?
- Was this content popular when I first shared it?
- Has my audience grown since I first shared it?
- Have I nurtured a community on a different social platform since I first shared it?
If you answered yes to any of these questions, updating an older piece of content could be a good idea for your hair and beauty brand!
As a beauty creative agency, Key Design & Media specializes in outstanding visual content for hair and beauty brands. Get in touch today to find out how we work with beauty brand creative teams.