4 types of content you should be producing for your hair brand￼
Finding the right creative content for your hair brand can feel tricky. You know your audience is on social media, but what kind of content will engage them and turn them into loyal customers?
Here are the 4 types of content that will get your hair brand noticed.
1) Branded Video – How-tos and Tutorials
According to TechSmith, 83% of people prefer watching a video instead of following written instructions. Because your audience immediately sees your products in action, how-to and tutorial videos are a must for any hair brand. Video is also highly shareable. Put your own brand-aligned twist on things to educate in a way that’s uniquely you.
Need help creating video for your hair brand? Learn more about how we create shareable and effective video for hair and beauty brands.
2) User Generated Content
User generated content, or UGC, refers to photos, videos, or text content created by your customers. It’s usually unpaid, and intended for the user’s own audience. UGC is highly authentic and trustworthy, showing a real person’s relationship to your hair brand.
Try incorporating UGC in your own content strategy, whether it’s through the creation of a branded hashtag, or highlighting customer photos and videos on your website and social media. Be sure to request permission before sharing user generated content, and give proper credit and a tag. User generated content is a great way to share some community love and turn your customers into enthusiastic brand advocates.
3) Reviews and Benefit Graphics
Hair care is a highly personal experience, and reviews and benefit graphics help customers go deeper with your products. You may have shied away from sharing reviews in the past, worried that it can seem too “salesy” – but it doesn’t have to be that way! Rather than sharing reviews and benefit graphics from a place of self-promotion, educate your audience on specific ways to incorporate your products into their hair routines, or thank customers for making your products part of their lives.
Who is your hair brand’s ideal customer? Think of ways you can use reviews and benefit graphics to speak directly to that person, and you might find it easier than you think!
4) Product Photography
Professional product photography is a social media classic for a reason. Our brains process visual information 60,000 times faster than text, so a photo is content that’s instantly recognizable as you. Whether you hire a beauty brand creative team for professional product photography or take your own photos, it’s a key component of your hair brand content strategy.
Keeping things brand-aligned is key, but there’s still loads of room to experiment with lighting, angles, texture, and props. Product photography can tell a brand story like nothing else can, so have fun with it! Looking for content ideas for your hair brand? Key Design & Media is a full-service beauty creative agency based in Central Florida. We partner with local, national and international brands and agencies on creative content for hair and beauty. Get in touch today to find out more!